Chris Campbell wrote a fantastic note back in 2007 called “The importance of Design in Business”  a must to read piece, full of life lessons. We will only quote a single phrase from it:

Good design in our company doesn’t just sell products. Good design fosters collaboration, communicates strategy, sets expectations, improves the efficiency of a team, and most importantly inspires and motivates like nothing else.

We at 1661 Design try to instill in our work good design, hence our name !