the last time that you came across something that caught your interest and at the last moment, you didn’t order, due to a dubious interface.

Same happens when a potential customer arrives at your site; it will make an automatic assessment about your company based on what it is presented and it may dismiss your product or service in a flash. The same will apply if your site is slow loading, or is based in technologies that may not work on his device.

Looking to a case that maybe familiar, a site like Facebook that surpassed places like MySpace or HI5 that started way before. Such success is based on several factors, one of them “experts agree” is the use of a clean interface common to all profiles where people have a more predictable experience throughout.

In future post we will be covering more about what is essential to convey a proper image of your company in the web.