Whether we are conscious or not design is everywhere we look, the chair you are sitting on, the clothes you are wearing, your glasses, the screen you are looking at, this web page, even the typeface of the characters used to construct the words you are reading has been designed. Our society revolves about design, some good, some excellent and some other just plain bad.

Chris Campbell wrote a fantastic note back in 2007 called “The importance of Design in Business”  a must to read piece, full of life lessons. We will only quote a single phrase from it:

Good design in our company doesn’t just sell products. Good design fosters collaboration, communicates strategy, sets expectations, improves the efficiency of a team, and most importantly inspires and motivates like nothing else.

We at 1661 Design try to instill in our work good design, hence our name !